Sunday, December 30, 2007, 2:56pm
Turn Customers into Evangelists
Guy Kawasaki lists this as one of “8 Ways to ‘Bring It’” in his article for Entrepreneur.com. He says:
There are few things that drive a competitor crazier than an unpaid, thunderlizard group of customers who become evangelists for a company. Create a great product or service, put it out there (”let a hundred flowers blossom”), see who falls in love with it, open up your arms to them (they will come running to you), and then take care of them. It’s that simple.
This is exactly what elevated Apple to its current position in the computer and portable device markets. If you spend more time (and possibly money) to put out a quality product, you’ll save much more in advertising dollars by relying on your customers to spread the word.
