Wednesday, January 2, 2008, 9:51pm
My Blog is my Brand
Let me share a quote by Nick Graham, “Chief Underpants Office” at Joe Boxer:
The brand is the amusement park. The product is the souvenir.
It got me thinking. A brand isn’t just a tagline or a logo; a brand is a concept - the sum of one’s actions rather than a singular act. In the blogging world (I hate the word “blogosphere”), an author’s brand is not defined by a particular website design or by a specific series of posts, but by the overall character and personality that the author shares with his or her readers.
Which brings me to my point: the purpose of this blog is not to make money, but rather to build a brand, my brand. Sure blogging can be a nice source of passive income, and yes, there are a few people here and there making very good money from their blogs, but there are also people making really good money choosing which wine goes with which course and selling gourmet burritos in downtown Chicago.
In other words, while you can make good money a number of different ways in your life, not many of them will give you the opportunity to express yourself and your brand as easily as through a blog.
