advertising

The following posts are hopefully related to "advertising" in some way.

Friday, January 25, 2008, 9:53pm

Can Pretty Sites Do Well with Google AdSense?

I just revisited the “suggested placement” for optimal AdSense performance for a client website, and again I find myself wondering if a nice looking website can make decent money from those somewhat ugly ad blocks.

I’ve found many clients know just enough about AdSense and online advertising to want to try something on their websites. Usually I’m unable to talk a client out of AdSense, but after they see the ad block on their brand new website, many ask for me to remove it, even after I’ve integrated the color scheme and placement within the rest of the design.

Is AdSense as popular a request as it was a year or two ago?

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Saturday, December 29, 2007, 10:04pm

Using Software to Promote Your Website

Most people tend to think of a website promoting a product, not a product promoting a website.  However, when online advertising is at an all-time high and still on the rise, it’s a better time than ever to discuss the idea of a software title promoting a website.  This is exactly what I did with AudioGizmo Ringtone Creator, a one-trick application that creates MP3 ringtones for mobile phones that support them.

In the Fall of 2005, there were very few inexpensive applications that created ringtones and uploaded them to a cell phone via a mobile web browser.  Therefore, I felt the best way to break into the market was to create a product that was simple and easy to use, and that cost less than $10.  I figured that most people interested in creating their own ringtones were younger and, in general, had less money.  Generally the purchases were going to be made by Mom or Dad on behalf of their children, their thinking probably something like “instead of paying $1.99 per ringtone and facing the “please, please, please!” each time a new ringtone comes out, why not just buy them something they can use to create their own?”.  Fortunately for me, this is exactly what happened. (more…)

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