branding

The following posts are hopefully related to "branding" in some way.

Wednesday, January 2, 2008, 9:51pm

My Blog is my Brand

Let me share a quote by Nick Graham, “Chief Underpants Office” at Joe Boxer:

The brand is the amusement park. The product is the souvenir.

It got me thinking. A brand isn’t just a tagline or a logo; a brand is a concept - the sum of one’s actions rather than a singular act. In the blogging world (I hate the word “blogosphere”), an author’s brand is not defined by a particular website design or by a specific series of posts, but by the overall character and personality that the author shares with his or her readers. (more…)

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Sunday, December 30, 2007, 10:37pm

Are Personal Brands Portable?

Sure we have email on our BlackBerry or iPhone, business cards in our pocket, and a website hosted on a server somewhere, but is our personal brand truly portable?  In other words, can we really carry around and promote our personal brand while away from the office or a computer?

Some people are already starting to innovate in this field and others are working hard to spread the word.  I’m finding that this topic interests me.

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