Business
The following posts are hopefully related to "Business" in some way.
Wednesday, January 9, 2008, 6:37am
Sell the Concept, Then Yourself
As I’m sitting here trying to decide exactly when I’ll pull the trigger over at MacHeist, I’m reflecting on a conversation I had last night with a local business owner. Now I have very little experience in direct (face-to-face) sales, and the purpose of this meeting was to bring his restaurant’s website over to Snowdrop. While I felt I had a strong sales pitch and a nice angle, I quickly realized selling Snowdrop wasn’t going to be the difficult part. In fact, the owner liked the idea of Snowdrop being a small startup in the area.
The difficulty, it would turn out, was convincing him that a website in itself would help his business. (more…)
Tags: Business, Marketing, Opportunity, people
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Friday, January 4, 2008, 6:16am
You Are Always Marketing
Freelance Switch has a great article on how to market your business like a pro and one of the points it mentions is that as a freelancer, you are always marketing yourself.
…even when you are not. Your personality, dress, and attitude speak volumes about your business. As a freelancer, this becomes dually important because often you are the business.
As I mentioned in my last post on LinkedIn, you can land more freelancing projects just by connecting with people two or three degrees away from you in your network. By always working hard and consistently producing high quality results, no matter how small or unimportant you think the project may be, you’ll always expand your network and open yourself up for even more opportunities.
Tags: Business, Freelancing, Marketing
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Thursday, January 3, 2008, 8:12pm
Utilizing LinkedIn to Pick Up Freelancing Projects
After creating my LinkedIn account what seems like years ago and letting my profile sit virtually empty for all that time, today I finally decided to put in some work and jazz it up. It all started with a few people at work getting into it, and then suddenly I became curious about the real benefit of “expanding my network”. So, after about an hour of filling in all the information LinkedIn suggests (except the picture, which I’ll add later tonight or tomorrow), here’s my sweet, updated profile.
I’m thinking to myself that this is kind of cool. Maybe, for example, I’ll be “introduced” to other people in my network and possibly get to know some really interesting people, or maybe I’ll even score some exposure for Snowdrop. Sure enough, not three hours later I received an email from a colleague looking for someone to develop and manage a website for his recently-founded career development consulting firm; our “connection” turned out to be beneficial for both of us, and now we are partners. (more…)
Tags: Business, Freelancing, linkedin
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Tuesday, January 1, 2008, 10:04pm
Working Through a Delay
As a freelancer, sometimes you’ll have clients that don’t work on the same schedule as you. In fact, sometimes you’ll feel as if there is a 1-2 week time zone difference, which would be the only way to explain the long gaps in response to your emails. Yes, it can get very frustrating, especially if your own work timelines rely heavily on others getting back to you on time. However, here are two things you can do to help with project delays. (more…)
Tags: Business, Freelancing, people
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Sunday, December 30, 2007, 2:56pm
Turn Customers into Evangelists
Guy Kawasaki lists this as one of “8 Ways to ‘Bring It’” in his article for Entrepreneur.com. He says:
There are few things that drive a competitor crazier than an unpaid, thunderlizard group of customers who become evangelists for a company. Create a great product or service, put it out there (”let a hundred flowers blossom”), see who falls in love with it, open up your arms to them (they will come running to you), and then take care of them. It’s that simple.
This is exactly what elevated Apple to its current position in the computer and portable device markets. If you spend more time (and possibly money) to put out a quality product, you’ll save much more in advertising dollars by relying on your customers to spread the word.
Tags: Business, entrepreneur, Marketing
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