entrepreneur

The following posts are hopefully related to "entrepreneur" in some way.

Tuesday, January 22, 2008, 9:12pm

Why Checking Email Twice A Day Doesn’t Work (For Me)

Like it or not, part of my job as a freelancer and marketing consultant is to solve problems and answer client questions usually sent to me via email. During the average day, I’ll get between 20-30 emails that I actually HAVE to respond to in some capacity. Frankly, I don’t have the luxury of checking email only twice a day, and I don’t think I’m less productive because of it.

Why would I want to save all of it for later?
As a client, I expect fairly prompt service and a quick turnaround time, which is why I like to respond to issues as soon as possible for my own clients. Unless you are a CEO or you have some other bigwig position, I’m not sure you can get away with pushing a response to an issue off until it’s more convenient for you. (more…)

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Friday, January 11, 2008, 11:49pm

How Do I Make Money Online?

First, I’m not a professional blogger, nor do I claim to be especially knowledgeable on any one particular way of making money online. However, I have had some success through several channels and I’m willing to try even more in the future. For tonight, I thought I’d share a few with you that have served me well.

Shareware
My early days online were spent developing and marketing shareware applications. The most successful of which was AudioGizmo Ringtone Creator, which has been downloaded over 300,000 times since August 2005, with 18,000 of those users registering at $3.99 (v1) and then $5.99 (v2). This still remains a decent source of income for me even though development has slowed considerably.

Affiliate Marketing
AudioGizmo’s popularity generated a large number of targeted visitors to several websites that promoted other ringtone-related offers and downloadable tools. Combined with limited PPC advertising, this traffic still generates gas money each month. (more…)

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Sunday, December 30, 2007, 2:56pm

Turn Customers into Evangelists

Guy Kawasaki lists this as one of “8 Ways to ‘Bring It’” in his article for Entrepreneur.com.  He says:

There are few things that drive a competitor crazier than an unpaid, thunderlizard group of customers who become evangelists for a company. Create a great product or service, put it out there (”let a hundred flowers blossom”), see who falls in love with it, open up your arms to them (they will come running to you), and then take care of them. It’s that simple.

This is exactly what elevated Apple to its current position in the computer and portable device markets.  If you spend more time (and possibly money) to put out a quality product, you’ll save much more in advertising dollars by relying on your customers to spread the word.

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