Sometimes it’s hard to sell a business - especially a small business - on the concept of search engine optimization.  Despite having concrete numbers to analyze ROI, I think many business owners are less willing to go into something when they don’t quite understand how it works.

For example, would you pay someone a huge chunk of change to take your existing website, rework the underlying code (which you don’t understand), and then put it back online, only to have it look more or less identical to the previous version?  Would you pay someone to rewrite the content on your website to better match what people search for on the Internet? Believe me, it can be a tough sell.

This afternoon, however, I had a Snowdrop client who was originally skeptical about an SEO evaluation call me to say that sales are up by roughly 40% since February 15, the day we launched the newly optimized site.  Being an online content provider, search engine visitors are absolutely critical to the success of his business. Needless to say I was very happy to receive the feedback and the kind words, and it gave me even more faith in the rising SEO industry.

Once feedback like this makes its way down to small business owners and business at the local level, I think we’ll have much less difficulty finding local SEO work.