work

The following posts are hopefully related to "work" in some way.

Tuesday, May 13, 2008, 8:25pm

Home Office v1.0

ikea-office.pngI’m about 75% finished putting together the brand new home office, anchored by the IKEA Mikael office set, and I’m pretty pleased how things are coming out considering the entire room cost less than $500. In fact, I’m so happy with my purchases I don’t understand why anyone would want to spend thousands of dollars on their home office unless it was to buy a new computer, printer, and speaker system.

Hopefully with this dedicated office space I’ll be able to separate my work from my sleeping and relaxing spaces. That’s always been a problem for me - I would sit up in my bed late at night doing work before going to sleep, but I never could fall asleep right away. Now I have a room for work, a room for play, and a room for sleep. Perfect.

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Thursday, April 10, 2008, 9:02pm

SEO Really Does Work

Sometimes it’s hard to sell a business - especially a small business - on the concept of search engine optimization.  Despite having concrete numbers to analyze ROI, I think many business owners are less willing to go into something when they don’t quite understand how it works.

For example, would you pay someone a huge chunk of change to take your existing website, rework the underlying code (which you don’t understand), and then put it back online, only to have it look more or less identical to the previous version?  Would you pay someone to rewrite the content on your website to better match what people search for on the Internet? Believe me, it can be a tough sell.

This afternoon, however, I had a Snowdrop client who was originally skeptical about an SEO evaluation call me to say that sales are up by roughly 40% since February 15, the day we launched the newly optimized site.  Being an online content provider, search engine visitors are absolutely critical to the success of his business. Needless to say I was very happy to receive the feedback and the kind words, and it gave me even more faith in the rising SEO industry.

Once feedback like this makes its way down to small business owners and business at the local level, I think we’ll have much less difficulty finding local SEO work.

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Tuesday, April 8, 2008, 8:47pm

Is Blogging Dangerous?

I love the commentary floating around on this NY Times article.  Apparently blogging is unhealthy and bloggers are over-worked (or over-work themselves). The opening paragraph really sets the tone:

They work long hours, often to exhaustion. Many are paid by the piece — not garments, but blog posts. This is the digital-era sweatshop. You may know it by a different name: home.

There are too many good responses to list here, so you can pick a few of your own to read.

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